client
Nàdarra
scope
Digital & Web Design
sector
Food & Drink – Independent Hospitality
Nàdarra: Visual Identity, Website, and Design Collateral
Nàdarra is an independent wine bar and eatery in Stonehaven, Scotland, celebrating natural wines, seasonal food and locally sourced ingredients. Inspired by its Gaelic name, meaning “natural”, the brand reflects a thoughtful approach to food, drink and hospitality.
project brief
Create a distinctive, flexible visual identity and custom website for Nàdarra, reflecting its commitment to natural wines, seasonal produce and independent hospitality.
The identity needed to work consistently across digital and physical touchpoints, from the website and social media to menus, packaging and signage, creating a recognisable and welcoming brand experience.
The approach
Visual Identity
Nàdarra’s identity centres on a circular emblem – a nod to both a plate and the base of a wine glass. One half captures sunrise fields, symbolising local produce and natural rhythms; the other features a wine glass and grapes, reflecting the curated wine offering. Together, they express Nàdarra’s harmony of farm-fresh food and exceptional wine.
Soft, earthy tones reflect sunlit fields, rich soil, and seasonal produce. This natural palette brings warmth and clarity, grounding the brand in a calm, inviting presence.
To ensure visual consistency across platforms, detailed brand guidelines were created. These cover logo usage, sizing, spacing, alignment, and colour application – helping protect the integrity of the brand in both print and digital formats.
Website Design & Development
A custom, responsive website was designed and developed to bring the Nàdarra brand online. The site tells the story, showcases the menu, and conveys the brand’s values in a clear and engaging way.
It’s built to be intuitive, mobile-friendly, and easy for the team to update. Every detail – from layout to photography – reflects Nàdarra’s calm, confident personality and honest approach.
Brand Applications
Nàdarra’s visual identity was extended across a range of printed and digital materials, creating a consistent and recognisable presence across everyday customer touchpoints.
Takeaway Cup
A minimal, brand-led design applied to a 100% plastic-free takeaway cup, sourced from an independent UK packaging supplier.
Mailchimp Newsletter
A branded, mobile-friendly email template designed to be easy for the Nàdarra team to update and reuse.
Social Media Assets
A flexible set of logo variations and branded imagery created to maintain a consistent visual identity across social channels.
Signage & Environmental Graphics
The visual identity was carried through to Nàdarra’s physical space, creating a cohesive brand presence from the street to the interior.
Metal A-board
A bespoke A-board design extending Nàdarra’s visual identity onto the street, creating a welcoming and recognisable presence for passers-by. Handcrafted by a specialist UK fabricator.
Shopfront Signage
Designed the above-door signage to create a cohesive, recognisable shopfront that reflects Nàdarra’s visual identity. Prepared production-ready artwork for Signs Express to manufacture and install.
Wall Mural
Proposed a bespoke wall mural to bring character and personality to Nàdarra’s space, developing the initial concept and visual mockups to guide the creative direction. Local artist Kerry Todd was commissioned to bring the mural artwork to life.
A Cohesive Brand Experience
From visual identity and website design to packaging, signage and branded materials, the project brought Nàdarra’s character to life across a wide range of touchpoints.
The result is a consistent and adaptable visual identity that reflects the business’s values and provides a strong foundation for its continued development.
client testimonial
Very happy
“All looks great across all platforms. I’m very happy with how that website has turned out.”
– Rob Armstrong, Director at Nàdarra
A Humble Contribution
Nàdarra offers something refreshing: local produce, natural wine, and meaningful values. Supporting that vision through thoughtful design felt purposeful and rewarding. Good design helps good businesses grow – and this project was a small, meaningful way to back independent hospitality doing things the right way.
