client
Sport Aberdeen
scope
Graphic & Illustration Support
sector
Charity –
Community Sport & Health
Multi-channel artwork supporting Sport Aberdeen’s initiatives
Sport Aberdeen is a registered charity, which delivers sport and physical activity on behalf of Aberdeen City Council, aiming to inspire people of all ages to stay active and engaged. Sport Aberdeen commissioned work to develop bold, adaptable campaign artwork, supporting their efforts to engage current members and reach new audiences across digital, print, and outdoor channels.
project brief
Sport Aberdeen required cohesive campaign artwork throughout the year that:
Encouraged people to stay active
Highlighted key USPs and seasonal offers
Were bold, on-brand, and instantly recognisable
Engaged audiences in both high-traffic public spaces and online platforms
Campaign assets to be adaptable across print, outdoor, and digital channels, including items such as: leaflets, digital billboards, bus rears, editorial press adverts, posters, social media posts and stories, social banners, and website banners.
The approach
Kickstart Your Best Year Yet – January Campaign
The creative concept centred on the tagline “Kickstart Your Best Year Yet,” using the shapes from the Sport Aberdeen fan symbol as a unifying visual element. Dynamic layouts placed central figures in engaging, energetic scenes, clearly communicating key messages while reinforcing brand personality. Assets ranged from large-scale billboards to handheld printed leaflets, ensuring consistency, adaptability, and maximum citywide impact.
The approach
Adventure Clubs – October Campaign
For the Adventure Clubs campaign, the focus was on engaging children aged 4–14 with fun, activity-based experiences, while motivating parents to book. Bright, playful visuals and dynamic layouts highlighted the club activities on posters and leaflets. The design balanced child-friendly energy with clear messaging to ensure the Sport Aberdeen brand was instantly recognisable and appealing to both young participants and their families.
client testimonial
Thank you
for all your hard work
– Josh Thompson, Marketing Manager at Sport Aberdeen
A Humble Contribution
Collaboration with Sport Aberdeen supports their mission as a registered charity to inspire people across Aberdeen to live healthy, active lives. Creative contributions to campaigns encourage participation in sport and physical activity, helping to make a positive impact in the community.
