Designing for Scotland’s first wild bitters

client

Highland Boundary

scope

Graphic & Illustration Support
Packaging & Promo Design

sector

Food & Drink

A bitters aimed to reconnect people to Scotland’s nature and native botanical flavours

Highland Boundary captures the unique flavours of the Scottish wilderness. They distil these into innovative botanical spirits and liqueurs.

In early 2023, they launched a botanical aromatic bitters crafted from 20 hand-picked, sustainably harvested wild Scottish botanicals. The Scottish Bitters was introduced to reconnect people with Scotland’s nature.

Scottish Bitters offers an alternative to imported, high carbon footprint tropical options. This supports a sustainable future and Scotland’s Net Zero target.

Scottish Bitters
Scottish Bitters

project brief

Hickman Design undertook the challenge of crafting packaging that embodies the distinctiveness of Highland Boundary’s unique Wild Scottish Bitters, the world’s first of its kind. The design would not only highlight the Scottish botanicals within the product but also align with a broader mission – fostering a reconnection between people and the nature of Scotland.

The approach

Label Design

A label design was developed which would communicate the environmental benefits and values of the product to the consumer. Achieved through clear and concise messaging, whilst visually representing through illustration the sustainably harvested wild Scottish botanicals within the product. The label design works to attract, educate, and empower consumers to make sustainable choices. Conscious decisions were made in the selection of eco-friendly materials, from sustainable paper to recyclable glass and plastic free.

client testimonial

highly talented designer, capable of working on varied briefs and steering clients brilliantly through a process

“We work with Kirsty of Hickman Design on several design projects. Kirsty is a highly talented designer, capable of working on varied briefs and steering clients brilliantly through a process. Kirsty’s approach gives both space and structure for creativity, produces top quality deliverables and works to really well managed timescales and budgets. I highly recommend Hickman Design!”

– Simon Montador, Managing Director at Highland Boundary

A Humble Contribution

Hickman Design is proud to collaborate with clients like Highland Boundary, who are working to make a positive impact on nature. It’s a privilege to support their mission through the power of design.

Recognition

Proudly recognised by industry peers for creativity, quality, and impact

Indigo Awards Winner 2024 – Gold

Packaging Design for Social Change

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