client
Cairngorms National Park Authority
scope
Graphic & Illustration Support
sector
Public sector – Conservation and Planning Authority
Encouraging visitor Exploration Through Engaging Leaflet Design
Commissioned by the Cairngorms National Park Authority, I was tasked with refreshing the Paths Around Tomintoul leaflet, originally produced in 2011. Produced in association with the Tomintoul community, the updated guide helps visitors and residents explore walking routes around Tomintoul, situated within Glenlivet Estate, part of Crown Estate Scotland.
project brief
The leaflet needed to bring together updated walking routes, local information and detailed mapping in a clear, accessible A3 gatefold format. The design also needed to follow the Cairngorms National Park brand guidelines and incorporate the route grading symbols and graphic design guidance from Paths for All (now Walking Scotland).
The approach
Bringing Routes and Information Together
Working with content supplied by the Park Authority and mapping provided by a cartographer, I developed a clear, engaging leaflet design that brings the different elements together.
A key challenge was fitting everything into the limited space without compromising clarity or ease of use. Careful layout, typography and visual hierarchy helped organise the information into a practical, easy-to-follow guide.
client testimonial
pleased how the leaflet has turned out
– Vicky Hilton, Outdoor Access Officer at Cairngorms National Park Authority
A Humble Contribution
A small contribution to helping visitors and local communities discover and enjoy the walking routes, landscapes and natural heritage around Tomintoul.
